Marketing decision-making and anxiety: Integrative conceptual review and theory development by Anne Souchon

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Supplementary file for :"Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity" by Peter Dickenson, Anne Souchon

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Entitativity and its consequences for sponsorship by Peter Dickenson, Anne Souchon

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Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity by Peter Dickenson, Anne Souchon

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Driving viewing intentions through entitativity of concurrent sponsors by Peter Dickenson, Anne Souchon

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Driving sponsee equity in a sports context: Concurrent sponsors’ collective responsibility by Peter Dickenson, Anne Souchon

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Entitativity of concurrent sponsors: implications for properties and sponsors by Peter Dickenson, Anne Souchon

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Chutzpah-driven export marketing: effects on export responsiveness and performance by Anne Souchon, K. Efrat, Y. Asseraf

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How and when does green international marketing strategy affect international performance: Natural Resource Based View perspective by Frederick Awuni Awuni, Arinze Nwoba, Anne Souchon

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Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences by Kalanit Efrat, Anne Souchon, Peter Dickenson, Ekaterina Nemkova

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Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting by Ekaterina Nemkova, Anne Souchon, Paul Hughes, M Micevski

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Implementing the marketing concept through customer value-oriented functional resource investments [extended abstract] by Jim Crick, Belinda Dewsnap, John Cadogan, Anne Souchon

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Competitive intelligence embeddedness: Drivers and performance consequences by A. Markovich, K. Efrat, D.R. Raban, Anne Souchon

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Planning for coopetition to mitigate risks: Findings from three studies by Anne Souchon, K. Efrat, Paul Hughes, A.E. Wald

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Mitigating coopetition tensions: The forgotten formation stage by Kalanit Efrat, Anne Souchon, Andreas Wald, Paul Hughes, Jinqiu Cai

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The Net Promoter Score interrogated through a services marketing lens: review and recommendations for service organizations by Hazel Lacohee, Anne Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre

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Supplemental information files for The Net Promoter Score interrogated through a services marketing lens: review and recommendations for service organizations by Hazel Lacohee, Anne Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre

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Bridging research and practice: The case of the Net Promoter Score by Anne Souchon, Peter Dickenson, Hazel Lacohee, Louise Krug, Fabrice Saffre

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Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand? by Soeren Winkelmann, Peter Dickenson, Anne Souchon, Nick Lee, Nina Michaelidou

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Creating value through real-time knowledge generation: Improvisation and organisational learning in new product development [Abstract] by Artemi Tonikidou, Kyriakos Kyriakopoulos, Mathew Hughes, Paul Hughes, Anne Souchon

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Spontaneity and international marketing performance by Anne Souchon, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, Joao Oliveira

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Leveraging dynamic export capabilities for competitive advantage and performance consequences: Evidence from China by K. Efrat, Paul Hughes, Ekaterina Nemkova, Anne Souchon, J. Sy-Changco

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Translating new product development-level improvisation-based learning into strategy in SMEs by Artemi Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

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Antecedents to export information generation: a cross-national study by Anne Souchon, Belinda Dewsnap, G. Durden, C.N. Axinn, H.H. Holzmuller

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Salesperson improvisation: antecedents, performance outcomes, and boundary conditions by Abena Yeboah-Banin, Nathaniel Boso, Magnus Hultman, Anne Souchon, Paul Hughes, Ekaterina Nemkova

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Structural drivers of creativity and contingency conditions for financial performance: A comparison of Mexico and China by Anne Souchon, Ekaterina Nemkova, Paul Hughes, Boso Nathaniel, Ian Hodgkinson, Joao Oliveira, Magnus Hultman

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Decision-making in international marketing: Past, present, and future by Joao Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon

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How agency and self-efficacy moderate the effects of strategic improvisational behaviors on sales performance: evidence from an emerging market by Magnus Hultman, Nathaniel Boso, Abena Yeboah-Banin, Ian Hodgkinson, Anne Souchon, Ekaterina Nemkova, Joao Oliveira, Paul Hughes

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Competitive unpredictability in export markets [Abstract] by Anne Souchon, Paul Hughes, Ian Hodgkinson, Nathaniel Boso, Ekaterina Nemkova, Joao Oliveira, Magnus Hultman, Joseph Sy-Changco

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Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters by Paul Hughes, Anne Souchon, Ekaterina Nemkova, Ian Hodgkinson, Joao Oliveira, Nathaniel Boso, Magnus Hultman, Abena Yeboah-Banin, J. Sy-Changco

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