Search Results - David Gerrett

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    Drug name confusion: evaluating the effectiveness of capital ("Tall Man") letters using eye movement data

    Drug name confusion: evaluating the effectiveness of capital ("Tall Man") letters using eye movement data by Ruth Filik, Kevin Purdy, Alastair Gale, David Gerrett

    Published 2004
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    The influence of tall man lettering on drug name confusion: a laboratory-based investigation in the UK using younger and older adults and healthcare practitioners

    The influence of tall man lettering on drug name confusion: a laboratory-based investigation in the UK using younger and older adults and healthcare practitioners by Ruth Filik, Jessica Price, Iain T. Darker, David Gerrett, Kevin Purdy, Alastair Gale

    Published 2010
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