Search Results - E Tsougkou

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    International product adaptation and performance: A systematic analysis of the literature and agenda for future research

    International product adaptation and performance: A systematic analysis of the literature and agenda for future research by E Tsougkou, JW Cadogan, N Boso, Ian Hodgkinson, J Oliveira, T Laukkanen, N Yazdani, V Story

    Published 2024
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  2. 2
    Does export product adaptation enable customer value creation? An examination of Finnish exporters

    Does export product adaptation enable customer value creation? An examination of Finnish exporters by E. Tsougkou, Joao Oliveira, John Cadogan, Ian Hodgkinson, T. Laukkanen, Victoria Story, Nahid M. Yazdani, Nathaniel Boso

    Published 2017
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