Search Results - Gareth Smith

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  1. 1
    Political marketing : segmentation, brand and competitive strategies in the U.K.

    Political marketing : segmentation, brand and competitive strategies in the U.K. by Gareth Smith

    Published 2009
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  2. 2
    The political brand: a consumer perspective

    The political brand: a consumer perspective by Gareth Smith, Alan French

    Published 2009
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  3. 3
    Measuring the changes to leader brand associations during the 2010 election campaign

    Measuring the changes to leader brand associations during the 2010 election campaign by Gareth Smith, Alan French

    Published 2011
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  4. 4
    Measuring brand association strength: a consumer based brand equity approach

    Measuring brand association strength: a consumer based brand equity approach by Alan French, Gareth Smith

    Published 2013
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  5. 5
    Measuring political brand equity: a consumer oriented approach

    Measuring political brand equity: a consumer oriented approach by Alan French, Gareth Smith

    Published 2010
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