Excellent product … but too early to say: Consumer reactions to tentative product reviews by Kemefasu Ifie

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How and when does top management interaction with customers impact customer satisfaction? by Kemefasu Ifie

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An investigation of the antecedents of service delivery and organisational performance: a service culture perspective by Kemefasu Ifie

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Customer orientation of frontline employees and organizational commitment by Kemefasu Ifie

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The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes by Junyi Xie, Kemefasu Ifie, Thorsten Gruber

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Enforcement of service rules by frontline employees: A conceptual model and research propositions by Kemefasu Ifie, Sahar Mousavi, Junyi Xie

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Antecedents of adaptive selling among retail salespeople: a multilevel analysis by Antonis Simintiras, Kemefasu Ifie, Alan Watkins, Konstantinos Georgakas

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How service quality and outcome confidence drive pre-outcome word-of-mouth by Kemefasu Ifie, Antonis Simintiras, Yogesh K. Dwivedi, Vasileia Mavridou

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EXPRESS: Peace Brand Activism: global brand responses to the war in Ukraine by Eleni Tsougkou, Martin Sykora, Suzanne Elayan, Kemefasu Ifie, João S Oliveira

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Emotional intelligence in front-line/back-office employee relationships by T. Kearney, G. Walsh, W. Barnett, T. Gong, M. Schwabe, Kemefasu Ifie

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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing by João S. Oliveira, Kemefasu Ifie, Martin Sykora, Eleni Tsougkou, Vitor Castro, Suzanne Elayan

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Discount venture brands: Self-congruity and perceived value-for-money? by Thomas L. Baker, Simos Chari, Ahmad Daryanto, Julija Dzenkovska, Kemefasu Ifie, Bryan A. Lukas, Gianfranco Walsh

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