Search Results - McDonald, Malcolm, 1938-

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  1. 1
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    Effective industrial selling / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm, 1938-

    Published 1988
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  2. 2
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    Strategic marketing planning / Malcolm McDonald. by McDonald, Malcolm, 1938-

    Published 1992
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  3. 3
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    The marketing planner / Malcolm H.B. McDonald. by McDonald, Malcolm, 1938-

    Published 1993
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  4. 4
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    Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Colin Marshall. by McDonald, Malcolm, 1938-

    Published 1995
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  5. 5
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    Marketing planning for services / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm, 1938-

    Published 1996
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  6. 6
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    E-marketing : improving marketing effectiveness in a digital world / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm, 1938-

    Published 1999
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  7. 7
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    The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm, 1938-

    Published 2002
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  8. 8
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    Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn. by McDonald, Malcolm, 1938-

    Edition: 2nd ed.
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  9. 9
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    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm, 1938-

    Edition: [3rd ed.].
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  10. 10
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    Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm, 1938-

    Edition: 7th ed.
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  11. 11
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    Marketing plans how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm, 1938-

    Edition: 7th ed.
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  12. 12
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    Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm, 1938-, Wilson, Hugh, 1962-

    Edition: Eighth edition.
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  13. 13
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    Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by De Chernatony, L. (Leslie)

    Published 1992
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  14. 14
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    Marketing : an introductory text / Martin Christopher and Malcolm McDonald. by Christopher, Martin

    Published 1995
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  15. 15
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    Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie)

    Edition: 3rd ed.
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  16. 16
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    Key account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald. by Ryals, Lynette

    Published 2008
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  17. 17
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    Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martin

    Published 1989
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  18. 18
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    Emerging information technologies : a marketing opportunity / edited by Malcolm McDonald, Wendy Hewson, Hugh Wilson.

    Published 1993
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