Search Results - McLaughlin, Edward W. (Edward William)

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    Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.

    Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao. by McLaughlin, Edward W. (Edward William)

    Published 1991
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