Search Results - Netemeyer, Richard G., 1956-

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    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. by Bearden, William O., 1945-

    Edition: 2nd ed.
    Other Authors: “…Netemeyer, Richard G., 1956-…”
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    Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

    Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

    Edition: Third edition
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