Search Results - Nikoletta-Theofania Siamagka

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  1. 1
    Introduction to special issue on contemporary personality perspectives in consumer behaviour

    Introduction to special issue on contemporary personality perspectives in consumer behaviour by Nina Michaelidou, Nikoletta-Theofania Siamagka

    Published 2021
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  2. 2
    A typology of internet users based on comparative affective states: evidence from eight countries

    A typology of internet users based on comparative affective states: evidence from eight countries by George Christodoulides, Nina Michaelidou, Nikoletta Theofania Siamagka

    Published 2013
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  3. 3
    The impact of comparative affective states on online brand perceptions: a five-country study

    The impact of comparative affective states on online brand perceptions: a five-country study by Nikoletta Theofania Siamagka, George Christodoulides, Nina Michaelidou

    Published 2015
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  4. 4
    Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands

    Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands by Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides

    Published 2011
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  5. 5
    Femvertising practices on social media: a comparison of luxury and non-luxury brands

    Femvertising practices on social media: a comparison of luxury and non-luxury brands by Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas, Luciana Chaput

    Published 2022
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  6. 6
    Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images online

    Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images online by Nina Michaelidou, Nikoletta Theofania Siamagka, Caroline Moraes, Milena Micevski

    Published 2013
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  7. 7
    Determinants of social media adoption by B2B organizations

    Determinants of social media adoption by B2B organizations by Nikoletta Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi

    Published 2015
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