Guest editorial: Advancing research on global luxury consumption by George Christodoulides, Nina Michaelidou

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Consumers' ethical perceptions of social media analytics practices: risks, benefits and potential outcomes by Nina Michaelidou, Milena Micevski

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Introduction to the special thematic symposium on the ethics of controversial online advertising by Caroline Moraes, Nina Michaelidou

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Introduction to special issue on contemporary personality perspectives in consumer behaviour by Nina Michaelidou, Nikoletta-Theofania Siamagka

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Users' ethical perceptions of social media research: Conceptualisation and measurement by Nina Michaelidou, Milena Micevski, John Cadogan

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Identification of two decision-making paths underpinning the continued use of branded apps by Lara Stocchi, Naser Pourazad, Nina Michaelidou

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How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach by Nina Michaelidou, Milena Micevski, Georgios Halkias

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Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram by Nina Michaelidou, George Christodoulides, Caterina Presi

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Consumers’ transport and mobility decisions by Lixian Qian, Didier Soopramanien, Nina Michaelidou

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Self-comparing with virtual influencers: Effects on followers’ wellbeing by Lina Nasr, Sahar Mousavi, Nina Michaelidou

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Cross-national differences in e-WOM influence by George Christodoulides, Nina Michaelidou, Evmorfia Argyriou

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Exploring interaction differences in Microblogging Word of Mouth between entrepreneurial and conventional service providers by Lukman Aroean, Dimitrios Dousios, Nina Michaelidou

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Does culture impact private label performance by Tribikram Budhathoki, Julien Schmitt, Nina Michaelidou

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An evaluation of nonprofit brand image: towards a better conceptualization and measurement by Nina Michaelidou, M Micevski, John Cadogan

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When are apps worth paying for? An analysis of the market performance of mobile apps by L. Stocchi, C. Guerini, Nina Michaelidou

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Drivers and outcomes of branded mobile app usage intention by L. Stocchi, Nina Michaelidou, Milena Micevski

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A typology of internet users based on comparative affective states: evidence from eight countries by George Christodoulides, Nina Michaelidou, Nikoletta Theofania Siamagka

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The impact of comparative affective states on online brand perceptions: a five-country study by Nikoletta Theofania Siamagka, George Christodoulides, Nina Michaelidou

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Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands by Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides

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The rules of engagement: how to motivate consumers to engage with branded mobile apps by L. Stocchi, Nina Michaelidou, Naser Pourazad, Milena Micevski

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Cross-cultural and cross-national consumer research: psychology, behavior, and beyond by Nina Michaelidou, Nina Reynolds, Luke Greenacre, Louise Hassan

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Femvertising practices on social media: a comparison of luxury and non-luxury brands by Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas, Luciana Chaput

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Self-tracking among young people: lived experiences, tensions and bodily outcomes by Panayiota Alevizou, Nina Michaelidou, Athanasia Daskalopoulou, Ruby Appiah-Campbell

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Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images online by Nina Michaelidou, Nikoletta Theofania Siamagka, Caroline Moraes, Milena Micevski

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Determinants of social media adoption by B2B organizations by Nikoletta Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi

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Social media advertising: Factors Influencing Consumer Ad Avoidance by C. Ferreira, Nina Michaelidou, Caroline Moraes, M. McGrath

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Marketing research on mobile apps: Past, present and future by Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan

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Identity expressiveness in marketing: review and future research agenda by Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John Cadogan, Michael Christofi

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The mirror effect in online survey data: Evidence and implications for marketing theory and strategy by Lara Stocchi, Steve Bellman, Naser Pourazad, Nina Michaelidou, Malcolm Wright

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Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand? by Soeren Winkelmann, Peter Dickenson, Anne Souchon, Nick Lee, Nina Michaelidou

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Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries by Nina Michaelidou, Milena Micevski, Selma Kadic-Maglajlic, Tribikram Budhathoki, Siddhartha Sarkar

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Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment by Selma Kadic-Maglajlic, M. Arslanagic-Kalajdzic, Milena Micevski, Nina Michaelidou, Ekaterina Nemkova

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Digitizing a sustainable future by Lucia A Reisch, Lucas Joppa, Peter Howson, Artur Gil, Panayiota Alevizou, Nina Michaelidou, Ruby Appiah-Campbell, Tilman Santarius, Susanne Köhler, Massimo Pizzol, Pia-Johanna Schweizer, Dipti Srinivasan, Lynn H Kaack, Priya L Donti, David Rolnick

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