Search Results - Zaltman, Gerald

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  1. 1
    Innovations and organizations / (by) Gerald Zaltman, Robert Duncan, Jonny Holbek.

    Innovations and organizations / (by) Gerald Zaltman, Robert Duncan, Jonny Holbek. by Zaltman, Gerald

    Published 1973
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  2. 2
    Metatheory and consumer research / (by) Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar.

    Metatheory and consumer research / (by) Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar. by Zaltman, Gerald

    Published 1973
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  3. 3
    Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

    Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by Barabba, Vincent P., 1934-

    Published 1991
    Other Authors: “…Zaltman, Gerald…”
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  4. 4
    Review of marketing edited by Thomas V. Bonoma and Gerald Zaltman.

    Review of marketing edited by Thomas V. Bonoma and Gerald Zaltman.

    Published 1978
    Other Authors: “…Zaltman, Gerald…”
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  5. 5
    Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston.

    Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston. by Bonoma, Thomas V.

    Published 1977
    Other Authors: “…Zaltman, Gerald…”
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  6. 6
    Marketing scientific and technical information / edited by William R. King and Gerald Zaltman.

    Marketing scientific and technical information / edited by William R. King and Gerald Zaltman.

    Published 1979
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