Search Results - "AMS review"

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  1. 21
    Beacons to conceptual impact

    Beacons to conceptual impact by Tronvoll, Bård, Plangger, Kirk

    Published in AMS review
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  2. 22
    Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)

    Addressing socio-ecological issues in marketing: environmental, social and governance (ESG) by Ferrell, O. C.

    Published in AMS review
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  3. 23
    Elevating conceptual research: Insights, approaches, and support

    Elevating conceptual research: Insights, approaches, and support by Heinonen, Kristina, Gruen, Tom

    Published in AMS review
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  4. 24
    Effective reviewing for conceptual journal submissions

    Effective reviewing for conceptual journal submissions by Griffin, Abbie, Barczak, Gloria

    Published in AMS review
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  5. 25
    Cost-effective service excellence in healthcare

    Cost-effective service excellence in healthcare by Wirtz, Jochen

    Published in AMS review
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  6. 26
    Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing

    Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing by Clark, Terry, Key, Thomas Martin, Azab, Carol

    Published in AMS review
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  7. 27
    Update the Theory + Practice section

    Update the Theory + Practice section by Jaworski, Bernard

    Published in AMS review
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  8. 28
    Why broadened marketing has enriched marketing

    Why broadened marketing has enriched marketing by Kotler, Philip

    Published in AMS review
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  9. 29
    The promise of shared decision making in healthcare

    The promise of shared decision making in healthcare by Steffensen, Karina Dahl

    Published in AMS review
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  10. 30
    Fostering scholarly discussion in marketing

    Fostering scholarly discussion in marketing by Vargo, Stephen L.

    Published in AMS review
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  11. 31
    The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science

    The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science by Ferrell, O. C., Conduit, Jodie, Edvardsson, Bo, Vargo, Stephen L.

    Published in AMS review
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  12. 32
    Advancing conceptual-only articles in marketing

    Advancing conceptual-only articles in marketing by Vargo, Stephen L., Koskela-Huotari, Kaisa

    Published in AMS review
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  13. 33
    Assessing and advancing marketing’s value propositions: a disciplinary dialog

    Assessing and advancing marketing’s value propositions: a disciplinary dialog by Vargo, Stephen L.

    Published in AMS review
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  14. 34
    Explicating the inductive realist model of theory generation

    Explicating the inductive realist model of theory generation by Hunt, Shelby D.

    Published in AMS review
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  15. 35
    The inductive realist model of theory generation: explaining the development of a theory of marketing ethics

    The inductive realist model of theory generation: explaining the development of a theory of marketing ethics by Hunt, Shelby D.

    Published in AMS review
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  16. 36
    The gestalt of customer centricity

    The gestalt of customer centricity by Jaworski, Bernie

    Published in AMS review
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  17. 37
    Enhancing theory development in marketing

    Enhancing theory development in marketing by Yadav, Manjit S.

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  18. 38
    Electronic medicine dispensing cabinet usage reporting as a tool for hospital antimicrobial stewardship

    Electronic medicine dispensing cabinet usage reporting as a tool for hospital antimicrobial stewardship by Duguid, Anne, Romanes, David, James, Edward

    Published in Access microbiology
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  19. 39
    Three systems underpinning marketing behavior

    Three systems underpinning marketing behavior by Bagozzi, Richard P.

    Published in AMS review
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  20. 40
    Scientific progress in measurement theory?

    Scientific progress in measurement theory? by Rossiter, John R.

    Published in AMS review
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