Talent management in marketing: A framework and agenda for future research by Malek, Stacey L., Kirilova, Georgia, Sarin, Shikhar

Get full text

The management of marketing talent by Jaworski, Bernard J.

Get full text

Conceptual reconciliation for clarity and impact by Vargo, Stephen L.

Get full text

Marketing on the metaverse: Research opportunities and challenges by Lu, Shuya, Mintz, Ofer

Get full text

The customer-centered transformational journey by Jaworski, Bernard

Get full text

A theoretical framework to guide AI ethical decision making by Ferrell, O. C., Harrison, Dana E., Ferrell, Linda K., Ajjan, Haya, Hochstein, Bryan W.

Get full text

Freedom from interference: Decisional privacy as a dimension of consumer privacy online by Bjørlo, Lena V.

Get full text

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research by Park, Kendall, Hoeffler, Steve, Keller, Kevin Lane

Get full text

Who is responsible for well-being? Exploring responsibilization in transformative service research by Tikkanen, Hannu, Alkire, Linda, Kabadayi, Sertan, Vu, Linh Hoang

Get full text

A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues by Zeng, Xianfang, Agarwal, James, Mourali, Mehdi

Get full text

A practice theoretic perspective on influence by Taltekin Guzel, Gulay

Get full text

A rhizomatic reflection on market systems dynamics research by Fischer, Eileen, Giesler, Markus

Get full text

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption by Heidenreich, Sven, Talke, Katrin

Get full text

Value co-destruction: Problems and solutions by Alexander, Matthew, Vallström, Niklas

Get full text

User circularity practices: Adopting a user stewardship perspective for a circular economy by Conduit, Jodie, Karpen, Ingo Oswald, Willmott, Taylor

Get full text

Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts by Godfrey, Zoë, Korschun, Daniel

Get full text

The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream by Coffin, Jack, Chatzidakis, Andreas

Get full text

A service design approach to healthcare innovation: from decision-making to sense-making and institutional change by Patrício, Lia, Grenha Teixeira, Jorge, Vink, Josina

Get full text

Re-examining utopia in contemporary consumption: conceptualization and implications for marketing by Atanasova, Aleksandrina

Get full text

Brand-self connections and brand prominence as drivers of employee brand attachment by Gill-Simmen, Lucy, MacInnis, Deborah J., Eisingerich, Andreas B., Whan Park, C.

Get full text