Search Results - "Journal of Direct Marketing"

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  1. 1
    Welcome to Marketplace : A new section of the journal of direct marketing

    Welcome to Marketplace : A new section of the journal of direct marketing

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  2. 2
    Championing of an LTV model at LTC for Marketing Decision Making. Journal of Direct Marketing, 11, 4 (1997), pp 613 4 H. Hwang, T. Jung, and E. Suh. An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry. Expert Systems with Applications, 26, (2004), 181188. 5 Saharon Rosset, Einat Neumann, Integrating Customer Value Considerations into Predictive Modeling, Proceedings of the Third IEEE International Conference on Data Mining, p.28

    Championing of an LTV model at LTC for Marketing Decision Making. Journal of Direct Marketing, 11, 4 (1997), pp 613 4 H. Hwang, T. Jung, and E. Suh. An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry. Expert Systems with Applications, 26, (2004), 181188. 5 Saharon Rosset, Einat Neumann, Integrating Customer Value Considerations into Predictive Modeling, Proceedings of the Third IEEE International Conference on Data Mining, p.28 by Freeman, Edmund, Melli, Gabor

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  3. 3
    Direct marketing modeling with CART and CHAID

    Direct marketing modeling with CART and CHAID by Haughton, Dominique, Oulabi, Samer

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  4. 4
    Insights on “selecting, evaluating, and updating prospects in direct mail marketing,” by Vithala Rao and Joel Steckel

    Insights on “selecting, evaluating, and updating prospects in direct mail marketing,” by Vithala Rao and Joel Steckel by Ehrman, Chaim M., Funk, Gerald M.

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  5. 5
    Moving with the times

    Moving with the times by Schultz, Don E

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  6. 6
    Direct marketing modeling with CART and CHAID

    Direct marketing modeling with CART and CHAID by Haughton, Domlnlque, Oulabi, Samer

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  7. 7
    Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy

    Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy by Campbell, Alexandra J.

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  8. 8
    The definition of direct marketing: A rejoinder to bauer and miglautsch

    The definition of direct marketing: A rejoinder to bauer and miglautsch by Schofield, Albert

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  9. 9
    The definition of direct marketing: A rejoinder to Bauer and Miglautsch

    The definition of direct marketing: A rejoinder to Bauer and Miglautsch by Schofield, Albert

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  10. 10
    Re-thinking direct marketing research

    Re-thinking direct marketing research by Schultz, Don E

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  11. 11
    Direct marketing modeling with CART and CHAID

    Direct marketing modeling with CART and CHAID by Haughton, Dominique, Oulabi, Samer

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  12. 12
    Database marketing: Past, present, and future

    Database marketing: Past, present, and future by Petrison, Lisa A., Blattberg, Robert C., Wang, Paul

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  13. 13
    Your life on hold: the effect of telephone waiting time on customer perception

    Your life on hold: the effect of telephone waiting time on customer perception by Tom, Gail, Burns, Michael, Zeng, Yvette

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  14. 14
    A comparison of media factors that influence the effectiveness of direct response television advertising

    A comparison of media factors that influence the effectiveness of direct response television advertising by Danaher, Peter J., Green, Benjamin J.

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  15. 15
    Editorial

    Editorial by Hoke, Henry R

    Published in Direct Marketing
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  16. 16
    Challenges and pitfalls for direct mail across borders: The European example

    Challenges and pitfalls for direct mail across borders: The European example by Desmet, Pierre, Xardel, Dominique

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  17. 17
    From the practitioner: Direct marketing, round three

    From the practitioner: Direct marketing, round three by Shepard, David

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  18. 18
    Applying neural computing to target marketing

    Applying neural computing to target marketing by Zahavi, Jacob, Levin, Nissan

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  19. 19
    Using customer satisfaction research for relationship marketing: A direct marketing approach

    Using customer satisfaction research for relationship marketing: A direct marketing approach by Gengler, Charles E., Popkowski Leszczyc, Peter T.L.

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  20. 20
    Issues and problems in applying neural computing to target marketing

    Issues and problems in applying neural computing to target marketing by Zahavi, Jacob, Levin, Nissan

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