Search Results - 吳壽進(Sou-Chin Wu)

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    On-line Consumer-to-Consumer Interaction and Idea Generation in Virtual Brand Community Relationships: The Test of Mediating Effect of Social Capital

    On-line Consumer-to-Consumer Interaction and Idea Generation in Virtual Brand Community Relationships: The Test of Mediating Effect of Social Capital by Sou-Chin, Wu, Wen-Chang, Fang, 吳壽進, 方文昌

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    虛擬品牌社群線上消費者對消費者互動與創意產生：社會資本之中介效果

    虛擬品牌社群線上消費者對消費者互動與創意產生：社會資本之中介效果 by 吳壽進(Sou-Chin Wu), 方文昌(Wen-Chang Fang)

    Published in 臺大管理論叢
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