Search Results - 方文昌(Wen-Chang Fang)

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  1. 1
    虛擬品牌社群線上消費者對消費者互動與創意產生：社會資本之中介效果

    虛擬品牌社群線上消費者對消費者互動與創意產生：社會資本之中介效果 by 吳壽進(Sou-Chin Wu), 方文昌(Wen-Chang Fang)

    Published in 臺大管理論叢
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  2. 2
    On-line Consumer-to-Consumer Interaction and Idea Generation in Virtual Brand Community Relationships: The Test of Mediating Effect of Social Capital

    On-line Consumer-to-Consumer Interaction and Idea Generation in Virtual Brand Community Relationships: The Test of Mediating Effect of Social Capital by Sou-Chin, Wu, Wen-Chang, Fang, 吳壽進, 方文昌

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  3. 3
    資訊性訴求與轉形性訴求的說服效果：調節焦點的角色

    資訊性訴求與轉形性訴求的說服效果：調節焦點的角色 by 張秀惠(Hsiu-Hui Chang), 陳芳萍(Fang-Ping Chen), 方文昌(Wen-Chang Fang)

    Published in 企業管理學報
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  4. 4
    知識管理導向教學系統之研究

    知識管理導向教學系統之研究 by 張棱衡(Lin-Heng Chang), 吳亞馨(Ya-Hsin Wu), 方文昌(Wen-Chang Fang)

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