Search Results - 曾忠蕙(Tseng, Chung-hui)

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  1. 1
    品牌標語的促發效應之研究－以消費者內心修正機制觀點為基礎

    品牌標語的促發效應之研究－以消費者內心修正機制觀點為基礎 by 曾忠蕙(Chung-Hui Tseng)

    Published in 臺大管理論叢
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  2. 2
    網路遊戲促銷活動透過知覺價值對購買意願的影響效果─以網路遊戲涉入程度為干擾變數

    網路遊戲促銷活動透過知覺價值對購買意願的影響效果─以網路遊戲涉入程度為干擾變數 by 王又鵬(Yu-Peng Wang), 陳信全(Hsin-Chuan Chen), 曾忠蕙(Chung-Hui Tseng)

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  3. 3
    The Priming Effect of Brand Slogans from the Perspective of Consumers’ Mental Correction

    The Priming Effect of Brand Slogans from the Perspective of Consumers’ Mental Correction by Chung-Hui, Tseng, 曾忠蕙

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  4. 4
    消費者綠色消費意識對知覺犧牲、知覺利益與購買意圖關係上的干擾效果－以品牌產品的空瓶回收獎勵活動為例

    消費者綠色消費意識對知覺犧牲、知覺利益與購買意圖關係上的干擾效果－以品牌產品的空瓶回收獎勵活動為例 by 曾忠蕙(Chung-Hui Tseng), 薛子晴(Tzu-Ching Hsueh)

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  5. 5
    The Influence of Gift Promotion Depth on Evaluation of Gift Bundle

    The Influence of Gift Promotion Depth on Evaluation of Gift Bundle by Chung-Hui, Tseng, Yung-Chien, Lou, Lien-Ti Bei, 曾忠蕙, 樓永堅, 別蓮蒂

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  6. 6
    贈品促銷深度對贈品組合評價影響之研究

    贈品促銷深度對贈品組合評價影響之研究 by 曾忠蕙(Tseng, Chung-hui), 樓永堅(Lou, Yung-chien), 別蓮蒂(Bei, Lien-ti)

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