Search Results - 田正利(Chengli Tien)

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    研發強度、無形資產與行銷強度對品牌價值之影響：國家文化之干擾效果

    研發強度、無形資產與行銷強度對品牌價值之影響：國家文化之干擾效果 by 田正利(Chengli Tien), 陳建男(Chien-Nan Chen)

    Published in 管理學報
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  2. 2
    The Effect of R＆D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture

    The Effect of R＆D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture by 田正利(Chengli Tien), 陳建男(Chien-Nan Chen)

    Published in 管理學報
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