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Search Results - 陳建男(Chien-Nan Chen)
Search Results - 陳建男(Chien-Nan Chen)
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研發強度、無形資產與行銷強度對品牌價值之影響:國家文化之干擾效果
by
田正利(Chengli Tien)
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陳建男(Chien-Nan Chen)
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管理學報
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組織家族主義、管理專業主義與企業的可持續發展
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陳建男(Chien-Nan Chen)
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管理學報
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The Effect of R&D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture
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田正利(Chengli Tien)
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陳建男(Chien-Nan Chen)
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管理學報
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管理學報
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Tssci
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Brand
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Corporate Sustainability
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Familism
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Intangible Assets
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Marketing
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Professionalism
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企業可持續發展
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創新
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品牌
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家族主義
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