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Impact of Surprise Strategy on the Avoidance of Digital Advertising
by
Abdelazim, Rania Farouk
,
Mohamed, Mona Emam Amin Aly
,
Abboud, Dina Gamal
Published in
Majallat al-ʻimārah wa-al-funūn wa-al-ʻulūm al-insānīyah
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Majallat Al-ʻImārah Wa-Al-Funūn Wa-Al-ʻUlūm Al-Insānīyah
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استراتيجية المفاجأة
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