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E-WOM and consumers’ purchase intention: An empirical study on Facebook
by
Al-Haddad, Shafig
,
Ahmad Sharabati, Abdel-Aziz
,
Harb, Lana
,
Husni, Aarab
,
Abdelfattah, Maisam
Published in
Innovative marketing
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Innovative Marketing
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Electronic Word Of Mouth
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