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Developing Scales for Measuring Cultural Values in the Context of Consumer Research
by
Abdollah, Ida Izumi
,
Abdullah, Firdaus
,
Voon, Boo Ho
Published in
Procedia, social and behavioral sciences
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Procedia, Social And Behavioral Sciences
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Consumer Research
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Cultural Values
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Culture
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Environmental Sciences & Ecology
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Ethnic Ancestry
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Geert Hofstedes
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Malaysian Consumer
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Religiosity
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Bacon - Elsevier - Global Sciencedirect-Openaccess
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