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A IMPORTÂNCIA DO APEGO À MARCA PARA O ENGAJAMENTO EM CAUSAS DE RESPONSABILIDADE SOCIAL CORPORATIVA
by
Kamiya, Annaysa Salvador Muniz
,
Hernandez, José Mauro da Costa
,
Xavier, Agnne Karoline S.
,
Ramos, Débora Beserra
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Revista de administração de emprêsas
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Brand attachment importance to corporate social responsibility causes adherence
by
Annaysa Salvador Muniz Kamiya
,
José Mauro da Costa Hernandez
,
Agnne Karoline S. Xavier
,
Débora Beserra Ramos
Published in
Revista de administração de emprêsas
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THE IMPORTANCE OF BRAND ATTACHMENT FOR ADHERENCE TO CAUSES OF CORPORATE SOCIAL RESPONSIBILITY
by
Kamiya, Annaysa Salvador Muniz
,
Hernandez, José Mauro Da Costa
,
Xavier, Agnne Karoline S
,
Ramos, Débora Beserra
Published in
Revista de administração de emprêsas
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A importância do apego à marca para o engajamento em causas de responsabilidade social corporativa
by
Annaysa Salvador Muniz Kamiya
,
José Mauro da Costa Hernandez
,
Agnne Karoline S. Xavier
,
Débora Beserra Ramos
Published in
Revista de administração de emprêsas
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Brand attachment importance to corporate social responsibility causes adherence/A IMPORTANCIA DO APEGO A MARCA PARA O ENGAJAMENTO EM CAUSAS DE RESPONSABILIDADE SOCIAL CORPORATIVA/L...
by
Kamiya, Annaysa Salvador Muniz
,
Hernandez, Jose Mauro Da Costa
,
Xavier, Agnne Karoline S
,
Ramos, Debora Beserra
Published in
Revista de administração de emprêsas
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Revista De Administração De Emprêsas
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Attitude Toward The Cause
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Brand Attachment
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Corporate Social Responsibility
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Experiment
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Actitud En Relación A La Causa
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Apego A La Marca
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Apego À Marca
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Atitude Em Relação À Causa
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Brand-Cause Congruence
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Experimento
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Responsabilidad Social Corporativa
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Responsabilidade Social Corporativa
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