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MIDIENDO EL IMPACTO DE LOS ENVASES EN EL VINO, UN ESTUDIO DE NEUROMARKETING
by
Agudelo, Daniel Serrano
,
Lomelio, Magdalena
,
Recuerda, Ana Mengual
,
Varón, David Juárez
Published in
3C empresa
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Midiendo el impacto de los envases en el vino, un estudio de neuromarketing
by
Serrano Agudelo, Daniel
,
Lomello, Magdalena
,
Mengual Recuerda, Ana
,
Juárez Varón, David
Published in
3C empresa
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3C Empresa
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Subjects
Arousal
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Consumers
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Decisión De Compra
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Degustación
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Electroencefalograma
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Electroencephalogram
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Electroencephalography
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Eye Movements
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Galvanic Skin Response
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Labels
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Neurociencia
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Neuromarketing
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Neuroscience
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Packaging
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Purchase Decision
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Qualitative Research
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Tasting
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Vino
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Wine
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Wineries
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