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Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective
by
Ahiabor, Daniel Kofi
,
Kosiba, John Paul Basewe
,
Gli, Deli Dotse
,
Tweneboah-Koduah, Ernest Yaw
,
Hinson, Robert Ebo
Published in
Digital business (Amsterdam)
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Digital Business
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Brand Equity
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Business
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Business & Economics
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Gratification
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Management
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Satellite Fans
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Sns Engagement Behaviour
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Sport Team
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