Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry by Schöndeling, Andrea, Burmester, Alexa B., Edeling, Alexander, Marchand, André, Clement, Michel

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The impact of COVID-19 on music consumption and music spending by Denk, Janis, Burmester, Alexa, Kandziora, Michael, Clement, Michel

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What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars by Mathys, Juliane, Burmester, Alexa B., Clement, Michel

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The impact of pre- and post-launch publicity and advertising on new product sales by Burmester, Alexa B., Becker, Jan U., van Heerde, Harald J., Clement, Michel

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Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? by Burmester, Alexa B., Eggers, Felix, Clement, Michel, Prostka, Tim

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Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry by Burmester, Alexa B., Clement, Michel, Becker, Jan U., Otten, Cord

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The impact of smart speakers and podcasts on news media consumption by Rosada, Julia, Koch, Elena, Burmester, Alexa B., Clement, Michel

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The impact of COVID-19 on music consumption and music spending by Janis Denk, Alexa Burmester, Michael Kandziora, Michel Clement

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