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A Study of Relationship Marketing in Malaysian Banks: Does Guanxi Influence Small Medium Enterprise Owners' Satisfaction?
by
Fernando, Yudi
,
Ho, Theresa C. F.
,
Algunaid, Najib
,
Zailani, Suhaiza
Published in
Journal of relationship marketing (Binghamton, N.Y.)
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Journal Of Relationship Marketing
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Bank Services
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Banking
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Banks
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Beziehungsmarketing
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Customer Satisfaction
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Firmenkundengeschäft
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Guanxi
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Kmu
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Kundenzufriedenheit
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Malaysia
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Marketing
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Relationship Marketing
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Small & Medium Sized Enterprises-Sme
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Small Medium Enterprise
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Soziales Netzwerk
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