Factors affecting satisfaction and loyalty to online group buying by Garcia, Jorge Mazza, Freire, Otávio Bandeira De Lamônica, Santos, Eduardo Biagi Almeida, Andrade, Josmar

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A fama como passaporte para a atenção: reflexões sobre o uso de celebridades na comunicação de marketing global by Andrade, Josmar

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What influences the behavior intention of movie theater customers? Comparing linear and nonlinear points of view by Tontini, Gerson, Krause, Vânia Montibeler, da Silva, Luiz Fernando, Vieira, Fabiana Rúbia, Santos, Thiago, Andrade, Josmar

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The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing by Josmar Andrade

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The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing by Josmar Andrade

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Business Ethics: International Analysis of Codes of Ethics and Conduct by Andrade, Josmar, Hamza, Kavita Miadaira, Xara-Brasil, Duarte Miguek

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The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing/A fama como passaporte para a atencao: reflexoes sobre o uso... by Andrade, Josmar

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The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing/A fama como passaporte para a atencao: reflexoes sobre o uso... by Andrade, Josmar

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Determinants of loyalty to collective buying firms by Frederico, Elias, Teixeira, Nathalia Cavalcante, Ghani, Samia Ahmed Abdul, Andrade, Josmar

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Determinantes da lealdade aos sites de compras coletivas (SCCs) by Frederico, Elias, Teixeira, Nathalia Cavalcante, Ghani, Samia Ahmed Abdul, Andrade, Josmar

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A Captura de Valor das Marcas Líderes pelas Marcas Próprias. Um Estudo Exploratório sobre Semelhança de Embalagens by Bambuy, Lívia Rufino, Andrade, Josmar, Hemzo, Miguel Angelo

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Atitudes de Torcedores de Futebol Frente a Marcas Patrocinadoras de Times Rivais ao Seu. Um Estudo Exploratório by Toledo, Ana Carolina Alves de, Andrade, Josmar

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Atitudes de torcedores de futebol frente a marcas patrocinadoras de times rivais ao seu. Um estudo exploratório by Ana Carolina Alves de Toledo, Andrade, Josmar

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