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Le rôle des facteurs situationnels et personnels dans l'explication de la réalisa tion d'un achat impulsif : Une application du modèle S.O.R
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Zghal, Mustapha
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Aouinti, Najla
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La revue des sciences de gestion
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Le rôle des facteurs situationnels et personnels dans l’explication de la réalisation d’un achat impulsif : une application du modèle S.O.R
by
Zghal, Mustapha
,
Aouinti, Najla
Published in
La revue des sciences de gestion
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La Revue Des Sciences De Gestion
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Behavioral Decision Theory
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