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Elucidating the Factors Affecting Entrepreneurs’ Intention to Adopt Social Media in Their Business: A Perspective from Indonesia
by
Rizkalla, Nosica
,
Lestari, Elissa Dwi
,
Othman, Norashida
,
Joremi, Leylawati
,
Arinto, Boby
Published in
International Journal of Professional Business Review
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ELUCIDATING THE FACTORS AFFECTING ENTREPRENEURS' INTENTION TO ADOPT SOCIAL MEDIA IN THEIR BUSINESS: A PERSPECTIVE FROM INDONESIA
by
Rizkalla, Nosica
,
Lestari, Elissa Dwi
,
Othman, Norashida
,
Joremi, Leylawati
,
Arinto, Boby
Published in
International Journal of Professional Business Review
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International Journal Of Professional Business Review
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Attitude
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Effort Expectancy
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Intention To Adopt Social Media In Business
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Millennials
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Performance Expectancy
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Research Design
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Small & Medium Sized Enterprises-Sme
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Social Influence
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Social Networks
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