Search Results - Atkin, JoAnn L

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  1. 1
    Network ties and interaction rituals: an examination of social drinking

    Network ties and interaction rituals: an examination of social drinking by Veeck, Ann, Lancendorfer, Karen, Atkin, JoAnn L.

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  2. 2
    Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors

    Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors by Atkin, JoAnn L., Bowie, Anthony Alland, Cowley, Scott, Eckert, James A., Ferrin, Bruce G., Harrison, Robert L., Lancendorfer, Karen M., Luqmani, Mushtaq, Luqmani, Zahida, Leingpibul, Thaweephan, Mumuni, Alhassan G., O’Reilly, Kelley, Quraeshi, Zahir A., Samples, Robert G., Veeck, Ann, Xie, Hu, Zondag, Marcellis M.

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  3. 3
    Animals in advertising: Love dogs? Love the ad

    Animals in advertising: Love dogs? Love the ad by Lancendorfer, Karen M., Atkin, JoAnn L., Reece, Bonnie B.

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  4. 4
    Exploring the Perceived Believability of DTC Advertising in the US

    Exploring the Perceived Believability of DTC Advertising in the US by Atkin, Joann L., Beltramini, Richard F.

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  5. 5
    Bolstering the Booster Club

    Bolstering the Booster Club by Atkin, JoAnn L, McCardle, Michael

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  6. 6
    Old dog, new tricks: staying relevant in the digital era

    Old dog, new tricks: staying relevant in the digital era by Atkin, JoAnn L, McCardle, Michael

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  7. 7
    STUDENTS' PERCEPTIONS OF BODY ART: IMPLICATIONS FOR MARKETING MANAGERS

    STUDENTS' PERCEPTIONS OF BODY ART: IMPLICATIONS FOR MARKETING MANAGERS by Totten, Jeff W, Lipscomb, Thomas J, Paprzycki, Peter, Atkin, JoAnn L

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  8. 8
    The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry

    The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry by Atkin, J. L., McCardle, M., Newell, S. J.

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  9. 9
    BrandSimple: How the Best Brands Keep It Simple and Succeed

    BrandSimple: How the Best Brands Keep It Simple and Succeed by Atkin, JoAnn L

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