A consumer-perceived consumer-based brand equity scale by Baalbaki, Sally, Guzmán, Francisco

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism by Tran, Trang P., Lin, Chien-Wei, Baalbaki, Sally, Guzmán, Francisco

New Belgium Brewing: What Is Its Future After the Acquisition? by Hoffman, David Lynn, Gilliard, Debora J., Baalbaki, Sally

The Toy Industry Is Declining? How Can Mattel, Inc. Survive? by Gilliard, Debora J., Hoffman, David Lynn, Baalbaki, Sally

Zillow Group, Inc.: Changing the Way Americans Buy Homes by Hoffman, David Lynn, Gilliard, Debora J., Baalbaki-Yassine, Sally

Instagram by Gilliard, Debora, Baalbaki-Yassine, Sally, Hoffman, David Lynn

The Fitbit Addiction: Will This Disruption Last? by Baalbaki, Sally, Hoffman, David Lynn, Gilliard, Debora J.

Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents? by Gilliard, Debora J., Hoffman, David Lynn, Baalbaki, Sally

Toxicity and Positivity Across Genders: Feminine, Masculine, and Androgynous Consumer Characteristics by Baalbaki-Yassine, Sally, Black, Gregory S, Jackowski, Mick, Schofield, April L

An Industry in Decline: Can U.S. Horse Racing Turn the Corner? by Hoffman, David Lynn, Gilliard, Debora J., Baalbaki-Yassine, Sally

Cloud computing adoption in disruptive contexts: a TOE framework approach by Baalbaki, Chadi, Shamieh, Sally, Bodolica, Virginia

Slower retinal thinning over a year predicts continuous NEDA status at follow-up in multiple sclerosis: A longitudinal OCT study by El Ayoubi, Nabil K, Bal, Mark N, Metri, Nicole, El Sammak, Sally, Baalbaki, Marwa, Gharios, Maria, Fatfat, Adnan, Khoury, Samia J