Search Results - Badenes‐Rocha, Alberto

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  1. 1
    Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

    Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures by Badenes‐Rocha, Alberto, Bigne, Enrique, Ruiz, Carla

    Published in Psychology & marketing
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  2. 2
    Engaging customers through user-and company-generated content on CSR

    Engaging customers through user-and company-generated content on CSR by Badenes-Rocha, Alberto, Ruiz-Mafé, Carla, Bigné, Enrique

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  3. 3
    DEVELOPMENT OF A BLENDED COURSE FOR ONLINE TEACHING: PROCESS AND OUTCOMES

    DEVELOPMENT OF A BLENDED COURSE FOR ONLINE TEACHING: PROCESS AND OUTCOMES by Bigné, Enrique, Badenes-Rocha, Alberto, Ruiz, Carla, Andreu, Luisa

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  4. 4
    The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

    The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study by Bigné, Enrique, Ruiz-Mafé, Carla, Badenes-Rocha, Alberto

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  5. 5
    Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

    Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter by Badenes-Rocha, Alberto, Bigne, Enrique, Ruiz-Mafé, Carla

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  6. 6
    Online Food Delivery: An Overview and Bibliometric Analysis

    Online Food Delivery: An Overview and Bibliometric Analysis by Badenes-Rocha, Alberto, Enrique Bigne, Carla Ruiz

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