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Influence of children on purchasing decisions of well-to-do families
by
Bahar Isin, F
,
Alkibay, Sanem
Published in
Young consumers
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Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
by
Eser, Zeliha
,
Isin, F. Bahar
,
Tolon, Metehan
Published in
Journal of marketing management
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Mall equity measurement based on brand equity conceptualization
by
Altintas, M Hakan
,
F Bahar Isin
,
Kilic, Serkan
,
Hans Ruediger Kaufmann
Published in
Journal of business & retail management research
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