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Functional brand qualities and perceived value: The mediating role of brand experience and brand personality
by
Coelho, Filipe J. F.
,
Bairrada, Cristela M.
,
Matos Coelho, Arnaldo F.
Published in
Psychology & marketing
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Psychology & Marketing
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Advertising Agencies
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Brand Experience
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Brand Personality
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Branding
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Business
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Innovativeness
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Perceived Value
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