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The e-consumer in light of the perceived value theory: A study on the acceptance of mobile commerce
by
Souza, Dayvisson Emanoel Silva de
,
Baldanza, Renata F.
Published in
Base (São Leopoldo, Rio Grande do Sul, Brazil)
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STUDY OF GENDER PERCEPTION OF COMMUNICATION ON INTERNET SITES
by
Abreu, Nelsio R
,
Baldanza, Renata F
,
Gabriela Calheiros Gomes Ribeiro
,
Nayron Henrique Santana Almeida
,
de Araujo, Alcides Carlos
Published in
Innovation & management review
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ESTUDO DA PERCEPÇÃO DE GÊNEROS SOBRE A COMUNICAÇÃO EM SITES NA INTERNET - DOI:10.5585/RAI.2010410
by
Abreu, Nelsio R.
,
Baldanza, Renata F.
,
Ribeiro, Gabriela Calheiros Gomes
,
Almeida, Nayron Henrique Santana
,
Araujo, Alcides Carlos de
Published in
RAI - Revista de administração e inovação
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ESTUDO DA PERCEPÇÃO DE GÊNEROS SOBRE A COMUNICAÇÃO EM SITES NA INTERNET
by
Nelsio Rodrigues de Abreu
,
Renata F. Baldanza
,
Gabriela Calheiros Gomes Ribeiro
,
Nayron Henrique Santana Almeida
,
Alcides Carlos de Araújo
Published in
RAI - Revista de administração e inovação
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Gender Differences
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