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From Subhiksha (Prosper) To Iksha (Perspire): The Topsy-Turvy Story of Indian Retail Business Model
by
Bidyarthi, H. M.J.
,
Srivastava, Ashish K.
,
Bokad, P. V.
,
Dande, Mayur A.
Published in
American journal of economics and business administration
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