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Search Results - Billeter, Darron M
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Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice
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LARSON, JEFFREY S.
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BILLETER, DARRON M.
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Journal of marketing research
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Adaptation and Fallibility in Experts' Judgments of Novice Performers
by
Larson, Jeffrey S
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Billeter, Darron M
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Journal of experimental psychology. Learning, memory, and cognition
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The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption
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ZHU, MENG
,
BILLETER, DARRON M.
,
INMAN, J. JEFFREY
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Journal of marketing research
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