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THE ROLE OF CONSUMER INFLUENCES IN THE NEW PRODUCT DEVELOPMENT OF PACKAGED FOOD AND BEVERAGE VENTURES
by
Perttunen, Erika Maria
,
Jung, Summer D.
,
Kirjavainen, Senni
,
Bjürklund, Tua A.
,
Kim, Sohyeong
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Conference Proceeding
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Conference Proceedings
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Brand Loyalty
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Co-Design
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Consumers
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Customer Relationship Management
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Design Engineering
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Design Process
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End Users
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Food
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Influence
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International Conferences
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Interviews
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New Product Development
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Participatory Design
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Product Design
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Product Development
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Cambridge University Press
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