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Gerencia y gestión de marcas propias en Colombia: notoriedad de marca, factores de comercialización y posicionamiento en el canal tradicional
by
Bohórquez Torres, Karolina
,
Tobón González, Luz Helena
,
Espitia, Héctor Eduardo
,
Ortegón Cortázar, Leonardo
,
Rojas Berrío, Sandra
Published in
Cuadernos Latinoamericanos de Administraciâon (En linea)
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Cuadernos Latinoamericanos De Administraciâon
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Brand Management
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