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The influence of banner position and user experience on recall. The mediating role of visual attention
by
Muñoz-Leiva, Francisco
,
Faísca, Luís Miguel
,
Ramos, Célia M.Q.
,
Correia, Marisol B.
,
Sousa, Carlos M.R.
,
Bouhachi, Marouan
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Spanish journal of marketing-ESIC
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Spanish Journal Of Marketing - Esic
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Spanish Journal Of Marketing-Esic
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Attention To Advertising
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Banner Position
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Banner Recall
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Consumer Behavior
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Consumers
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Design
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Eye-Tracking Study
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Hospitality
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Hotels & Motels
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Internet
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Internet Usage Experience
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Marketing
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Memory
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Multimedia
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Online Advertising
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