Search Results - Bui, My (Myla)

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  1. 1
    Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance

    Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance by Kemp, Elyria, Bui, My (Myla), Porter, III, McDowell

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  2. 2
    Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement

    Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement by Bui, My (Myla), Krishen, Anjala S., Anlamlier, Eda, Berezan, Orie

    Published in Psychology & marketing
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  3. 3
    Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages

    Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages by Kemp, Elyria, Cowart, Kelly, Bui, My (Myla)

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  4. 4
    RAISE: leveraging responsible AI for service excellence

    RAISE: leveraging responsible AI for service excellence by Alkire, Linda, Bilgihan, Anil, Bui, My (Myla), Buoye, Alexander John, Dogan, Seden, Kim, Seoyoung

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  5. 5
    Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions

    Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions by Kemp, Elyria, Kopp, Steven W., Bui, My (Myla)

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  6. 6
    That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

    That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption by Tangari, Andrea Heintz, Bui, My (Myla), Haws, Kelly L., Liu, Peggy J.

    Published in Journal of marketing
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  7. 7
    EXPRESS: Understanding Unitized Food Choice – The Role of Social Context and Marketing Factors in Mitigating Overconsumption

    EXPRESS: Understanding Unitized Food Choice – The Role of Social Context and Marketing Factors in Mitigating Overconsumption by Fronczek, Lane Peterson, Scott, Maura L., Mende, Martin, Davis, Brennan, Bui, My (Myla)

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  8. 8
    Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

    Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions by Bui, My (Myla), Tangari, Andrea Heintz, Haws, Kelly L.

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  9. 9
    Dine-in or take-out: Modeling millennials’ cooking motivation and choice

    Dine-in or take-out: Modeling millennials’ cooking motivation and choice by Namin, Aidin, Ratchford, Brian T., Saint Clair, Julian K., Bui, My (Myla), Hamilton, Mitchell L.

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  10. 10
    Explaining Obesity: an Inquiry Into the Lives of the Obese

    Explaining Obesity: an Inquiry Into the Lives of the Obese by Murray, Jeff, Bui, My, Stokes, Amy

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    Conference Proceeding
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