Search Results - Byun, Kate Jeonghee

  • Showing 1 - 5 results of 5
Refine Results
  1. 1
    Enhancing appeal of aggregate payment framing: effects of temporal payment framing and goal proximity on consumer purchase decisions

    Enhancing appeal of aggregate payment framing: effects of temporal payment framing and goal proximity on consumer purchase decisions by Byun, Kate Jeonghee

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  2. 2
    Corrigendum to “Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?” [J. Retailing Consum. Serv. 74 (2023) 103411]

    Corrigendum to “Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?” [J. Retailing Consum. Serv. 74 (2023) 103411] by Byun, Kate Jeonghee, Park, Jimi, Yoo, Shijin, Cho, Minhee

    Get full text
    Article
    Save to List
    Saved in:
  3. 3
    Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

    Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions? by Byun, Kate Jeonghee, Park, Jimi, Yoo, Shijin, Cho, Minhee

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  4. 4
    Corrigendum to “Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?” [J. Retailing Consum. Serv. 74 (2023) 103411]

    Corrigendum to “Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?” [J. Retailing Consum. Serv. 74 (2023) 103411] by Byun, Kate Jeonghee, Park, Jimi, Yoo, Shijin, Cho, Minhee

    Get full text
    Article
    Save to List
    Saved in:
  5. 5
    A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

    A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising by Byun, Kate Jeonghee, Ahn, Sun Joo (Grace)

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:

Search Tools: