Search Results - CHOFFRAY, JEAN-MARIE

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  1. 1
    A decision-support system for evaluating sales prospects and launch strategies for new products

    A decision-support system for evaluating sales prospects and launch strategies for new products by Choffray, Jean Marie, Lilien, Gary L.

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  2. 2
    Industrial market segmentation by the structure of the purchasing process

    Industrial market segmentation by the structure of the purchasing process by Choffray, Jean-Marie, Lilien, Gary L.

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  3. 3
    Measuring perceived pre-purchase risk for a new industrial product

    Measuring perceived pre-purchase risk for a new industrial product by Choffray, Jean-Marie, Johnston, Paul E.

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  4. 4
    DESIGNOR: A decision support procedure for industrial product design

    DESIGNOR: A decision support procedure for industrial product design by Choffray, Jean-Marie, Lilien, Gary L.

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  5. 5
    Assessing Response to Industrial Marketing Strategy

    Assessing Response to Industrial Marketing Strategy by Choffray, Jean-Marie, Lilien, Gary L.

    Published in Journal of marketing
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  6. 6
    Assessing Response to Industrial Marketing Strategy: An operational structure for use in making decisions on product design and communication programs

    Assessing Response to Industrial Marketing Strategy: An operational structure for use in making decisions on product design and communication programs by Choffray, Jean-Marie, Lilien, Gary L.

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  7. 7
    A New Approach to Industrial Market Segmentation

    A New Approach to Industrial Market Segmentation by Choffray, Jean-Marie, Lilien, Gary L

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  8. 8
    ÉDITORIAL

    ÉDITORIAL by Choffray, Jean-Marie

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  9. 9
    Les systèmes experts : outils de mise en valeur de la compétence marketing

    Les systèmes experts : outils de mise en valeur de la compétence marketing by Choffray, Jean-Marie, Charpin, Bernadette

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  10. 10
    Les systèmes experts: outils de mise en valeur de la compétence marketing

    Les systèmes experts: outils de mise en valeur de la compétence marketing by Choffray, Jean-Marie, Charpin, Bernadette

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  11. 11
    Assessing Response to Industrial Marketing Strategy

    Assessing Response to Industrial Marketing Strategy by Choffray, Jean-Marie, Lilien, Gary L.

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  12. 12
    A New Approach to Industrial Market Segmentation

    A New Approach to Industrial Market Segmentation by Choffray, Jean-Marie, Lilien, Gary L.

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  13. 13
    Industrial Advertising Effects and Budgeting Practices: What is known about the effects of industrial advertising? And how does this information affect budget decisions?

    Industrial Advertising Effects and Budgeting Practices: What is known about the effects of industrial advertising? And how does this information affect budget decisions? by Lilien, Gary L., Silk, Alvin J., Choffray, Jean-Marie, Rao, Murlidhar

    Published in Journal of marketing
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  14. 14
    "Richard P. Holloway:" Market Planning for New Industrial Products (Book Review)

    "Richard P. Holloway:" Market Planning for New Industrial Products (Book Review) by Choffray, Jean-Marie, Lilien, Gary L

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  15. 15
    A New Approach to Industrial Market Segmentation

    A New Approach to Industrial Market Segmentation by Choffray, Jean-Marie, Lilien, Gary L

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  16. 16
    MacStorming : système expérimental de gestion du processus créatif

    MacStorming : système expérimental de gestion du processus créatif by CHOFFRAY, JEAN-MARIE, DEBREU, STANISLAS

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  17. 17
    Industrial Advertising Effects and Budgeting Practices

    Industrial Advertising Effects and Budgeting Practices by Lilien, Gary L., Silk, Alvin J., Choffray, Jean-Marie, Rao, Murlidhar

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  18. 18
    BIBLIOGRAPHIE

    BIBLIOGRAPHIE by Choffray, Jean-Marie

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  19. 19
    MacStorming: système expérimental de gestion du processus créatif

    MacStorming: système expérimental de gestion du processus créatif by Choffray, Jean-Marie, Debreu, Stanislas

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  20. 20
    Where is marketing heading in France? A review of the literature

    Where is marketing heading in France? A review of the literature by Choffray, Jean-Marie, Bon, Jérôme, Pras, Bernard, Tixier, Daniel, Waldman, Charles

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