Search Results - Camoiras-Rodriguez, Zaira

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    Social Media Managers’ Performance: The Impact of the Work Environment

    Social Media Managers’ Performance: The Impact of the Work Environment by Camoiras-Rodríguez, Zaira, Varela-Neira, Concepción

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    Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data

    Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data by Varela-Neira, Concepción, Coelho, Filipe, Camoiras-Rodríguez, Zaira

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    The influence of consumer personality traits on mobile shopping intention

    The influence of consumer personality traits on mobile shopping intention by Camoiras-Rodriguez, Zaira, Varela, Concepción

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    Social media marketing system: conceptualization, scale development and validation

    Social media marketing system: conceptualization, scale development and validation by Varela-Neira, Concepción, Dwivedi, Yogesh K., Camoiras-Rodriguez, Zaira

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