Search Results - Cao, Edita

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  1. 1
    Enhancing financial performance with social media: An impression management perspective

    Enhancing financial performance with social media: An impression management perspective by Schniederjans, Dara, Cao, Edita S., Schniederjans, Marc

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  2. 2
    Punishing Politeness: The Role of Language in Promoting Brand Trust

    Punishing Politeness: The Role of Language in Promoting Brand Trust by Sundar, Aparna, Cao, Edita S.

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  3. 3
    How product aesthetics cues efficacy beliefs of product performance

    How product aesthetics cues efficacy beliefs of product performance by Sundar, Aparna, Cao, Edita S., Machleit, Karen A.

    Published in Psychology & marketing
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  4. 4
    The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals

    The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals by Pfeiffer, Bruce E., Sundar, Aparna, Cao, Edita

    Published in Psychology & marketing
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  5. 5
    Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels

    Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels by Sundar, Aparna, Cao, Edita, Wu, Ruomeng, Kardes, Frank R.

    Published in Psychology & marketing
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  6. 6
    Ask Formally: The Role of Formality on Charitable Giving

    Ask Formally: The Role of Formality on Charitable Giving by Sundar, Aparna, Cao, Edita, Pfeiffer, Bruce E

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    Conference Proceeding
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  7. 7
    Enhancing financial performance with social media: An impression management perspective : Social Media Research and Applications

    Enhancing financial performance with social media: An impression management perspective : Social Media Research and Applications by SCHNIEDERJANS, Dara, CAO, Edita S, SCHNIEDERJANS, Marc

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