Search Results - Cegarra, Jean-jack

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  1. 1
    Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory

    Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory by El Manzani, Younès, Sidmou, Mohamed Larbi, Cegarra, Jean-jack

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  2. 2
    Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory

    Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory by El Manzani, Younès, Sidmou, Mohamed Larbi, Cegarra, Jean-Jack

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  3. 3
    BIBLIOGRAPHIE: Brand Management: A Theoretical and Practical Approach

    BIBLIOGRAPHIE: Brand Management: A Theoretical and Practical Approach by Cegarra, Jean-Jack

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  4. 4
    Clarifying the concept of co-branding

    Clarifying the concept of co-branding by Jean-Jack Cegarra and Géraldine Michel

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  5. 5
    BIBLIOGRAPHIE: La stratégie d'extension de marque

    BIBLIOGRAPHIE: La stratégie d'extension de marque by Cegarra, Jean-Jack

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    Co-branding: clarification du concept

    Co-branding: clarification du concept by Cegarra, Jean-Jack, Michel, Géraldine

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  7. 7
    SYNTHÈSE: Co-branding: clarification du concept

    SYNTHÈSE: Co-branding: clarification du concept by Jean-Jack Cegarra Professeur à l'IAE de Lyon Géraldine Michel Maître de conférences IAE de Paris, Centre de Recherche GREGOR

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  8. 8
    La stratégie d'extension de marque

    La stratégie d'extension de marque by CEGARRA, Jean-Jack

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  9. 9
    LES EFFETS D'UNE OPÉRATION DE CO-MARQUAGE SUR L'IMAGE DES MARQUES

    LES EFFETS D'UNE OPÉRATION DE CO-MARQUAGE SUR L'IMAGE DES MARQUES by Michel, Géraldine, Jean-Jack Cegarra

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  10. 10
    Les effets d'une opération de co-marquage sur l'image des marques

    Les effets d'une opération de co-marquage sur l'image des marques by Michel, Géraldine, Cegarra, Jean-Jack

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  11. 11
    BIBLIOGRAPHIE: Brand Management: A Theoretical and Practical Approach

    BIBLIOGRAPHIE: Brand Management: A Theoretical and Practical Approach by Cegarra, Jean-Jack

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    BIBLIOGRAPHIE: La stratégie d'extension de marque

    BIBLIOGRAPHIE: La stratégie d'extension de marque by Cegarra, Jean-Jack

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  13. 13
    Les extensions de marque : concepts et modèles

    Les extensions de marque : concepts et modèles by CEGARRA, JEAN-JACK, MERUNKA, DWIGHT

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  14. 14
    Brand management: a theoretical and practical approach

    Brand management: a theoretical and practical approach by Cegarra, Jean-Jack

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  15. 15
    BIBLIOGRAPHIE

    BIBLIOGRAPHIE by Jean-Jack Cegarra

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  16. 16
    Managing Brand Equity

    Managing Brand Equity by Cegarra, Jean-Jack

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