Search Results - Chang, Bugil

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  1. 1
    Moving beyond negative spillover: The positive consequences of an innocent brand's responses to another brand's crisis

    Moving beyond negative spillover: The positive consequences of an innocent brand's responses to another brand's crisis by Chang, Bugil

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  2. 2
    Managing spillover: Response strategies to another Charity’s crisis

    Managing spillover: Response strategies to another Charity’s crisis by Chang, Bugil, Rim, Hyejoon

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  3. 3
    Goodwill or just for show? The effects of different corporate social justice statements and the role of perceived authenticity

    Goodwill or just for show? The effects of different corporate social justice statements and the role of perceived authenticity by Xu, Hao, Chang, Bugil

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  4. 4
    Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors

    Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors by Chang, Bugil, Chon, Myoung-Gi

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  5. 5
    Silent minority? Willingness to express opinions of motivated public depending on the perceived group size in the context of GM food controversy

    Silent minority? Willingness to express opinions of motivated public depending on the perceived group size in the context of GM food controversy by Chang, Bugil, Kim, Jeong-Nam

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