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Search Results - Chang, Cypress
Search Results - Chang, Cypress
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Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials
by
Zandpour, Fred
,
Chang, Cypress
,
Catalano, Joelle
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Journal of advertising research
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Global reach and local touch: Achieving cultural fitness in
by
Zandpour, Fred
,
Campos, Veronica
,
Catalano, Joelle
,
Chang, Cypress
Published in
Journal of advertising research
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Global reach and local touch: achieving cultural fitness in TV advertising
by
Zandpour, Fred
,
Campos, Veronica
,
Catalano, Joelle
,
Chang, Cypress
,
Jiang, Shu-Fang
,
Lin, Man-Chi
,
Madrid, Stan
,
Scheideler, Holly
,
Osborn, Susan Titus
,
Hoobyar, Renee
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Journal of advertising research
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Journal Title
Journal Of Advertising Research
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Subjects
Television Advertising
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Advertising
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Commercials
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Communication
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Culture
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Marketing
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Studies
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Television
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Advertising Agencies
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Advertising Expenditures
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Audiences
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Business
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Business & Economics
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Collectivism
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Comparative Analysis
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Creativity
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Drama
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Individualism
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International
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International Aspects
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Bsc - Ebsco (Business Source Ultimate)
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