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Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework
by
Cheung, Man Lai
,
Leung, Wilson K.S.
,
Chang, Ludwig Man Kit
,
Aw, Eugene Cheng-Xi
,
Wong, Randy Y.M.
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International journal of contemporary hospitality management
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International Journal Of Contemporary Hospitality Management
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